For example, why couldn’t trucks carry the same messages as a brand’s latest billboard campaign? And why should vehicle branding be limited to certain types of body shape and configuration?

Formed in 2002 by John Pitt – already a successful entrepreneur – John spotted a gap in the market to challenge vinyl vehicle graphics and other vehicle branding technologies.

Although established, these solutions were inflexible – they would not fit many modern vehicles, and were expensive to replace or upgrade. John knew there must be a better way.